The company Guimarães Nasser, upon completing its 60 years in the market, sought us out to develop its campaign. In this beautiful and great challenge we had the following demands.
ACTIONS
Photographic production and editing;
Selection of casting for campaign;
Storyboard creation;
Video production and editing in partnership with a producer
Creatives for campaigns in the following formats: Google Ads; Social Ads;
OOH for fleet of vehicles and trucks;
Creation of an ad campaign for 3 three months with the purpose of impacting the largest number of buyer personas of the brand, for recognition, awareness of the brand;
Development of a robust digital strategy involving major digital platforms
We launch campaigns on Facebook & Instagram
We launch search campaigns on Google Ads
We launch video ads campaigns on YouTube
We launch display campaigns on Google Ads
Anterior
Próximo
RESULTS
The objective was to create awareness and engagement with the brand in celebration of its 60th anniversary in five different states where the company operates.
The campaign was run as part of the Storytelling strategy, with creatives that told the company's story, mission, vision and values.
Exceeding all expectations, 2,895,322 people were reached throughout the campaign period.
