The wellness warriors, also called Amo dentists. They sought us out for the beautiful and rewarding challenge. Create a name (Naming) and a brand that translates lightness, welcome, humanization, care for others.
They explained that they do what no dentist/dentist wants to do, take care of patients who are facing, among other diseases, oral cancer.
ACTIONS
The purpose of the project consisted in the elaboration of a name and brand with strong Branding work, with a concept that conveyed welcome, care and a strong and unique visual identity.
Studies and research were carried out to understand the main design trends within the area, taking into account the services provided, their mission and values.
And the challenge of not involving, both in the name and in the logo, something involving "tooth".
RESULTS
The result was a brand usage manual and applications focused on the colors blue and light orange, conveying lightness and security to the customer and at the same time comfort and acceptance by the smile symbol present in the logo.
They were super satisfied and continued in their noble mission, to make people smile again.
